Allen Law
Allen Law is Principal at Seveno Capital. He is a Singapore-based entrepreneur and business leader with two decades of experience driving global growth across hospitality, fitness, wellness, and longevity businesses. Allen Law founded Park Hotel Group in 2004 and transformed it into a leading global operator of luxury hotels. Amongst the many milestones achieved under his leadership was the SGD $300 million acquisition of the Grand Park Orchard in 2005, which was then sold for SGD $1.15 bn in 2013.
As the Co-Founder of MOVE [REPEAT], a rapidly scaling collective of boutique fitness and lifestyle brands that also incorporates Yoga Movement and operates the STRONG Pilates franchise in Singapore, Allen Law has pioneered a mission to extend the human health span by making fitness, holistic wellness, and longevity more accessible. He is also an investor and Chairman at REVL Training.
A Visionary Entrepreneur and Investor
Allen Law is a visionary entrepreneur and investor with an ambitious social mission: to increase the human healthspan by making fitness, holistic wellbeing and longevity solutions more accessible to everyone, everywhere.
The healthspan is the period of a person’s lifetime during which they will enjoy good health. Allen Law believes that this crucial period in our lives has been under duress from a variety of negative lifestyle attributes linked to the economic growth of the past 50 years, a period of advancement so rapid that it has resulted in unintended consequences to human health and wellbeing.
Allen Law believes that people have fallen victim to the modern world’s harmful side effects, such as junk foods, addictive substances, social isolation and increasingly sedentary lifestyles. A study funded by the Bill & Melinda Gates Foundation projected that more than 50% of adults and a third of children will be overweight or obese by 2050, deeming the condition an “unparalleled threat” to humanity.
Extending the human healthspan
Allen Law is on a mission to reverse this threat to humanity. He believes this can be done organically by adjusting individual lifestyles and incorporating holistic measures, rather than relying on reactionary clinical and pharmaceutical solutions. Backing this view is a study that found that lifestyle changes, such as increased physical activity and a healthier diet, can lead to longer life expectancy in humans, regardless of health conditions.
Allen Law aims to extend the human healthspan by scaling commercial enterprises that have a dual social purpose. Since 2023, Allen Law has been building an ambitious global portfolio that focuses on fitness, holistic wellness and longevity. He is growing his enterprise and business ventures organically and through M&A by aligning himself with other experts and entrepreneurs who share his passion for promoting access to healthier lifestyles and better wellbeing to consumers worldwide.
Allen Law has committed to investing US $70m over the next five years into ventures that can extend the human healthspan, including ventures backed by Seveno Capital, which launched in April 2025. Seveno Capital is a venture capital fund investing in early and growth-stage companies that have the holistic potential to extend the human health span.
Pursuing a global mission
Allen Law is reaching new heights in his personal wellness and fitness journey. Since entering his 40s, Allen Law has made rapid changes to his lifestyle, such as eating healthier foods that are low in fat and sugar and prioritising quality sleep and meaningful relationships. Despite being a busy investor entrepreneur, Allen Law remains physically active by practising a routine of gymnastics, yoga, pilates and strength training. He is also a competitive track and field athlete training for the upcoming World Masters Games in Taipei in May 2025.
Allen Law enjoys different exercises and sports, which offer him numerous health benefits. Having personally experienced the switch from a sedentary lifestyle to an active one, he understands the challenges that await his mission.
Making meaningful changes to existing lifestyles can be daunting, as humans are creatures of habit. But Allen Law is confident that by creating a global community around his projects, he can enable people to achieve long-term success together. This will, in turn, increase their healthspan.
With his growing wellness portfolio, Allen Law wishes to help “at least half of the population” worldwide achieve better health and wellness with meaningful and sustainable lifestyle changes.
A pivot into wellness
After graduating with a degree in mathematics and business management from King’s College London, at the age of 24, Allen Law founded Park Hotel Group in 2004. Under his leadership, Park Hotel Group blossomed into one of the most prominent luxury hotel and hospitality groups in Asia, expanding from a single hotel in Hong Kong to a burgeoning portfolio of top-tier luxury properties spanning locations including Singapore, the Maldives, China and Japan.
After two decades of business leadership, he experienced a health scare that affected himself and a family member, leading him to a personal search for answers regarding the human healthspan. After a period of extensive research, Allen Law found life-changing facts about the connection between lifestyle changes, general wellbeing and the science of the human lifespan.
Allen Law is passionate about encouraging more people to adopt active lifestyles that they can enjoy and sustain. In 2023, he co-founded the global health and wellness collective MOVE [REPEAT]. Housing 50 studios across five countries, MOVE [REPEAT] includes brands such as Yoga Movement and the STRONG Pilates franchise in Singapore. The collective is projected to double its size and reach by 2026 through organic expansion and planned M&A activity.
Allen Law is also an investor in REVL Training, where he was appointed Chairman in March 2025. REVL Training is a community-centric fitness and strength training brand operating across five countries. REVL plans to increase its revenue by sixfold in the short term by pursuing a fast-growth expansion into the USA, New Zealand, Southeast Asia, the Middle East, North Africa and the United Kingdom – having grown its revenue by 240% since its inception.
